Facebook owns WhatsApp and billions of people around the world are happy the social network giant is managing the messaging service well. Facebook paid $19 billion to acquire the messaging app, so the company clearly believes WhatsApp is going to be successful for years and years to come.
FreedomPop, a budget mobile virtual network operator, is also banking on the popularity of WhatsApp’s success. FreedomPop recently raised $50 million for a massive global expansion. The company feels offering “zero-rated service” to WhatsApp users is going to help with that expansion. This means even when a subscriber’s monthly data allotment reaches zero, WhatsApp can still be accessed at no charge.
In Spain, 70% of mobile users take advantage of the WhatsApp messenger. After succeeding in the U.S. and U.K. markets, FreedomPop has its eyes on Spain. Offering zero-rated service for the app definitely should appeal to Spanish customers.
The name FreedomPop is an appropriate one. Users are able to access an established amount of free data, phone, and text per month via the basic plan the company popularized. The company has over a million subscribers in the U.S. and over 250,000 in the United Kingdom. The company wants to expand its traditional service across the globe. The WhatsApp strategy may speed things up. So will a 25-country “global hotspot” plan. With the development of the new hotspot, anyone who subscribes to the service has the freedom to travel through various countries without having to pay significant roaming charges, which is a huge plus.
The fast rate of growth in the United Kingdom would indicate the company has the potential to grow quickly in a new market even with very limited advertising. The key to making a good impression is knowing how to tailor the service to the unique aspects of a market. FreedomPop believes making WhatsApp totally free 24/7/365 is the perfect marketing approach to take in Spain. Read VentureBeat to learn more.