The rapid expansion of JHSF Participacoes SA., is directly attributed to the excellent leadership qualities of the Chairman and CEO Jose AuriemoNeto. In Brazil, he is considered the king or emperor of developing luxurious properties. He also administers other vast interests the group has in executive hotels, construction of public recreational facilities, development of shopping malls and other retail outlets. He was responsible for business agreements signed with Hermes, Pucci, and Jimmy Choo in 2009 when the organization entered the field of retail business. The partnership he established led to the establishment of CidadeJadrim which is a top-of-the-range luxury shopping complex. His participation in the activities of JHSF began in 1993 after his graduation from the Fundação Armando ÁlvaresPenteado University (FAAP) in Sao Paulo. The first successful venture he initiated was the construction Parkbem a company that managed parking lots, and the establishment of Shopping Santa Cruz, the first mall for the group.
JHSF Participacoes SA a Brazilian real estate development organization that is at the forefront of developing luxurious, international class residences, hotels, commercial properties, and an executive airport. It also acquires and rebuilds shopping complex and malls. The buildings the company constructs in Brazil and elsewhere are meant to attract people with high income. The company was founded in 1972, and ever since then, it has been linked with the first class development of houses and shopping complexes. Through the leadership of Mr. Auriemo, the company is always quick to seize opportunities and convert them into stable investments.
Apart from that, JSHF has a strong reputation for designing sustainable and innovative solutions for the creation of new projects. It is a pioneer organization in Latin America that is famed for inventing technology-driven initiatives in the real estate sector. Since its inception, it has grown by leaps and bounds to be the leading company in places like Miami and New York in the USA, Punta Del Este in Uruguay, Manus, Sao Paulo, and Salvador. Presently the company is headquartered in Sao Paulo from where all its four divisions are managed. The branches include the development of luxury houses, hotels, shopping malls, and maintenance of an executive airport. In the section of Bovespa Corporate Governance hierarchy, it was ranked the highest in 2007.