An Early Success
Before the likes of giants like Etsy and Amazon proved themselves the idea of online retail didn’t attract much interest. This didn’t stop Don Ressler from making his mark in online shopping with a number of startups in the early 2000s. Starting with FitnessHeaven.com Don Ressler was determined to lay the foundation of web commerce. Before selling his website to giant Intermix he had already generated $1 billion in profit in addition to $100 million raised for other internet companies.
However his greatest success would happen after the deal with Intermix. With the help of Adam Goldenberg, another brilliant entrepreneur from Intermix, Don Ressler would become co-founder of JustFab.com. Although the duo would seem unlikely to create a fashion startup through JustFab they would finally make their mark in the business world.
Star Power And Style
The appeal of JustFab was and still is the personalized shopping choices the website offers subscribers. After paying a monthly fee of $39.95 subscribers are given a list of shopping selections personalized to their specific tastes. If a particular customer likes high heels and the color blue the options given to them will reflect these interests.
Moving From The Internet Into Reality
The success of JustFab would lead to the creation of another online retailer. This second venture of Ressler’s, Fabletics.com, would feature a similar business model to JustFab.com but with a focus on a physically active demographic. Like JustFab Fabletics became a smashing success, but there was so much more to the story. The internet success of Fabletics would eventually result in the creation of brick and mortar stores where customers can find the same clothes they shop for online. These physical locations are so successful that Fabletics will open up 100 more locations over the course of the next 5 years.
Perfecting His Craft
Don Ressler has played an important role in the creation of a billion dollar industry and he can now relax as its ruler. Thanks to his success with the subscription model and blazed a trail followed by many others. The consistent track record of success he has experienced over the course of decades is hardly the norm for web startups. Most web startups fail before breaking even yet Ressler has managed a winning streak unparalleled. Surrounding yourself with brilliant minds and taking a risk usually does that to you.