Don Ressler is a successful entrepreneur. In 2001, one of his firms, Fitnesseaven.com was purchased by Intermix Media. He merged with Intermix COO Adam Goldenberg to establish Alena Media which generated millions of profits and was the core profit center for Intermix organization. Although the team was successful, the media gave the founders, Ressler and Goldenberg the cold shoulder. The two were frustrated because of the media’s negative approach and decided to leave the company.
Since they were highly skilled and they knew it, Ressler and his partner Goldenberg created a brand developing company and recruited former Alena members to join. The two partners held a brainstorming session aimed at sharpening the team members in Adam’s lounging area. The brand building enterprise was reborn fourteen days later. The first product Ressler created was DERMSTORE, an online cosmetics and skin care marketplace. After two years of dealing in the cosmetics industry, Don Ressler launched a weight loss Company named SENNA and hired Dr. Alan Hirsch for product development while appointing Brett Brewer as the chief executive officer for Intermix. Under his leadership, Ressler ensures that Intelligent Beauty does not release its profit statement although it is said that the two new companies, SENNA and DERMSTORE are highly profitable.
In 2008, the company received a donation of $43 million from Technology Crossover Ventures after two years of consistent service delivery. According to Ressler, people are always known for their abilities to spot trends and develop them into industry-leading brands. His passion for fitness led him and his wife to launch Fabletics brand, sports apparel, in 2013. By leveraging their commerce business model, Fabletics can provide fashion forward athletic wear at half the competitor’s price. The co-founder of Fabletics, Kate Hudson, played a core role in influencing the brand image. JustFab Inc transformed to TechStyle Fashion Group, a leading online fashion retailer that sells handbags, jewelry, denim, and shoes. The history of TechStyle involves Ressler teaming with Adam Goldenberg in 2010 to appoint Kimora Lee Simmons as President and Creative Director in 2011. Under the leadership of Ressler, TechStyle operated under the name of JustFab and received a donation of $33 million from Matrix Partners.
About Ressler’s Mission
Ressler is a successful entrepreneur ranking top in the fashion industry. He is the co-founder of Fabletics, the now JustFab Inc. He is responsible for the millions the company bagged over the years according to Hollywood news.
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