An Early Success
Before the likes of giants like Etsy and Amazon proved themselves the idea of online retail didn’t attract much interest. This didn’t stop Don Ressler from making his mark in online shopping with a number of startups in the early 2000s. Starting with FitnessHeaven.com Don Ressler was determined to lay the foundation of web commerce. Before selling his website to giant Intermix he had already generated $1 billion in profit in addition to $100 million raised for other internet companies.
However his greatest success would happen after the deal with Intermix. With the help of Adam Goldenberg, another brilliant entrepreneur from Intermix, Don Ressler would become co-founder of JustFab.com. Although the duo would seem unlikely to create a fashion startup through JustFab they would finally make their mark in the business world.
Star Power And Style
The appeal of JustFab was and still is the personalized shopping choices the website offers subscribers. After paying a monthly fee of $39.95 subscribers are given a list of shopping selections personalized to their specific tastes. If a particular customer likes high heels and the color blue the options given to them will reflect these interests.
JustFab raises $85M at what sources say is a $1B valuation
JustFab becomes TechStyle Fashion Group
Moving From The Internet Into Reality
The success of JustFab would lead to the creation of another online retailer. This second venture of Ressler’s, Fabletics.com, would feature a similar business model to JustFab.com but with a focus on a physically active demographic. Like JustFab Fabletics became a smashing success, but there was so much more to the story. The internet success of Fabletics would eventually result in the creation of brick and mortar stores where customers can find the same clothes they shop for online. These physical locations are so successful that Fabletics will open up 100 more locations over the course of the next 5 years.
Perfecting His Craft
Don Ressler has played an important role in the creation of a billion dollar industry and he can now relax as its ruler. Thanks to his success with the subscription model and blazed a trail followed by many others. The consistent track record of success he has experienced over the course of decades is hardly the norm for web startups. Most web startups fail before breaking even yet Ressler has managed a winning streak unparalleled. Surrounding yourself with brilliant minds and taking a risk usually does that to you.
Check Don Ressler on TechStyle.com
Read more about Don Ressler on Forbes
At the age of 12, Adam Goldenberg never knew that one day he would become a business icon in the United States. At this time, he was just a boy who was trying his hands on what he loved to do best in technology. By the time Adam was 15 he had started Gamer’s Alliance, a site that advertises online gaming joints.
Since Goldenberg wanted to dedicate most of his time to technological innovations, he dropped out while he was a sophomore. He needed a lot of time to do what he enjoyed most. His company, Gamer’s Alliance quickly became popular among young people who loved gaming, which attracted the attention of Intermix Media. He joined Intermix Media and was subsequently elected to the post of COO at 19. He became the youngest person to hold such a big office in a publicly traded company in the United States.
At Intermix, he was in charge of the daily operations of the business, especially in the fashion department. While working in Intermix Media, he met his long-time friend and business partner, Don Ressler. The two discovered that they shared common ideologies and goals in life. In a round-table discussion at Adams house, they contemplated on starting a business. This is the time Intelligent Beauty was born.
Intelligent Beauty began as an e-commerce incubator in fashion and later expanded to become a health and beauty market leader with several brands under its portfolio. They also conceptualized on an idea of creating social interaction and linking it with a new shopping experience.
The two businessmen prepared to make major changes to the company to actualize their goals. The changes featured a new platform and well-trained beauty, and fashion consultants and designers. They also decided to make a complete overhaul of the subscription system and come up with a new one that would make it easier to manage their growing customer base. Their expansion attempts attracted Kimora Lee Simons, a fashion icon with jewelry shops spread across the country. Intelligent Beauty became JustFb as a result of the changes.
With Don Ressler and Goldenberg at the height of managements, JustFab quickly became a fashion sensation with millions of clients flocking its stores. The company now has more than seven million customers from different parts of the world. It is now a major fashion shop worth billions of dollars. All these could not have been possible were it not for the brilliance and innovative mind-set of Adam Goldenberg and his business partner Don Ressler.
JustFab becomes TechStyle Fashion Group
Read more on businessinsider.com
Brazil’s economy has been going through a transition for the last 30 months. Exports have been down, and investors left the country when the country’s credit rating was downgraded. But the recent political changes have sparked renewed interest in Brazil. Foreign investors are coming back to the largest economy in South America. The third quarter of 2016 showed renewed corporate interest. Many foreign corporations have been waiting for the country to bounce back from the impact of China’s economic slowdown.
The new projections for 2017 show an increase in the GDP percentage. Instead of no increase, the economy should grow by almost two percent in 2017, and by more than three percent in 2018. That’s great news for export companies like Eucatex. Eucatex is one of Brazil’s top exporters of building materials. According to CEO, Flavio Maluf, Eucatex has been meeting their sales and profit projections during the economic slowdown, but Maluf expects his export business to increase in 2017.
Eucatex is one of those family-owned Brazilian companies that grew from a one-product wonder into a full line of building supply materials for the domestic as well as for the export market. The Maluf family owned a sawmill in the state of Sao Paulo in the 1950s, and the sawmill cut eucalyptus trees as well as other trees for its customers. Maluf’s grandfather noticed an excessive amount of eucalyptus wood overruns, and he wanted to do something about the wood that was going to waste. Maluf came up with the idea to make ceiling tiles out of the excess eucalyptus wood, and he sold the tiles to some of his friends in the construction business. The ceiling tiles were sturdy, inexpensive, and they looked great, so the demand for the tiles grew faster than anyone expected. Dino.com writes that Maluf founded Eucatex in the late 1950s, and in the beginning, the company only made eucalyptus wood ceiling tiles for the domestic market.
When Flavio Maluf became president of Eucatex in 1997, the company was exporting ceiling tiles and other products to other countries in South America. Maluf expanded the product line and opened environmentally friendly offices in several cities around the world. Today, Eucatex is a leader in the clean air movement and a leader in the building supply industry. Be sure to follow Flavio personally on his Facebook page, and check out his advice on Segs.
Don Ressler is a successful entrepreneur. In 2001, one of his firms, Fitnesseaven.com was purchased by Intermix Media. He merged with Intermix COO Adam Goldenberg to establish Alena Media which generated millions of profits and was the core profit center for Intermix organization. Although the team was successful, the media gave the founders, Ressler and Goldenberg the cold shoulder. The two were frustrated because of the media’s negative approach and decided to leave the company.
Since they were highly skilled and they knew it, Ressler and his partner Goldenberg created a brand developing company and recruited former Alena members to join. The two partners held a brainstorming session aimed at sharpening the team members in Adam’s lounging area. The brand building enterprise was reborn fourteen days later. The first product Ressler created was DERMSTORE, an online cosmetics and skin care marketplace. After two years of dealing in the cosmetics industry, Don Ressler launched a weight loss Company named SENNA and hired Dr. Alan Hirsch for product development while appointing Brett Brewer as the chief executive officer for Intermix. Under his leadership, Ressler ensures that Intelligent Beauty does not release its profit statement although it is said that the two new companies, SENNA and DERMSTORE are highly profitable.
In 2008, the company received a donation of $43 million from Technology Crossover Ventures after two years of consistent service delivery. According to Ressler, people are always known for their abilities to spot trends and develop them into industry-leading brands. His passion for fitness led him and his wife to launch Fabletics brand, sports apparel, in 2013. By leveraging their commerce business model, Fabletics can provide fashion forward athletic wear at half the competitor’s price. The co-founder of Fabletics, Kate Hudson, played a core role in influencing the brand image. JustFab Inc transformed to TechStyle Fashion Group, a leading online fashion retailer that sells handbags, jewelry, denim, and shoes. The history of TechStyle involves Ressler teaming with Adam Goldenberg in 2010 to appoint Kimora Lee Simmons as President and Creative Director in 2011. Under the leadership of Ressler, TechStyle operated under the name of JustFab and received a donation of $33 million from Matrix Partners.
About Ressler’s Mission
Ressler is a successful entrepreneur ranking top in the fashion industry. He is the co-founder of Fabletics, the now JustFab Inc. He is responsible for the millions the company bagged over the years according to Hollywood news.
Read more on Huffington Post