Brazil’s economy has been going through a transition for the last 30 months. Exports have been down, and investors left the country when the country’s credit rating was downgraded. But the recent political changes have sparked renewed interest in Brazil. Foreign investors are coming back to the largest economy in South America. The third quarter of 2016 showed renewed corporate interest. Many foreign corporations have been waiting for the country to bounce back from the impact of China’s economic slowdown.
The new projections for 2017 show an increase in the GDP percentage. Instead of no increase, the economy should grow by almost two percent in 2017, and by more than three percent in 2018. That’s great news for export companies like Eucatex. Eucatex is one of Brazil’s top exporters of building materials. According to CEO, Flavio Maluf, Eucatex has been meeting their sales and profit projections during the economic slowdown, but Maluf expects his export business to increase in 2017.
Eucatex is one of those family-owned Brazilian companies that grew from a one-product wonder into a full line of building supply materials for the domestic as well as for the export market. The Maluf family owned a sawmill in the state of Sao Paulo in the 1950s, and the sawmill cut eucalyptus trees as well as other trees for its customers. Maluf’s grandfather noticed an excessive amount of eucalyptus wood overruns, and he wanted to do something about the wood that was going to waste. Maluf came up with the idea to make ceiling tiles out of the excess eucalyptus wood, and he sold the tiles to some of his friends in the construction business. The ceiling tiles were sturdy, inexpensive, and they looked great, so the demand for the tiles grew faster than anyone expected. Dino.com writes that Maluf founded Eucatex in the late 1950s, and in the beginning, the company only made eucalyptus wood ceiling tiles for the domestic market.
When Flavio Maluf became president of Eucatex in 1997, the company was exporting ceiling tiles and other products to other countries in South America. Maluf expanded the product line and opened environmentally friendly offices in several cities around the world. Today, Eucatex is a leader in the clean air movement and a leader in the building supply industry. Be sure to follow Flavio personally on his Facebook page, and check out his advice on Segs.
Don Ressler is a successful entrepreneur. In 2001, one of his firms, Fitnesseaven.com was purchased by Intermix Media. He merged with Intermix COO Adam Goldenberg to establish Alena Media which generated millions of profits and was the core profit center for Intermix organization. Although the team was successful, the media gave the founders, Ressler and Goldenberg the cold shoulder. The two were frustrated because of the media’s negative approach and decided to leave the company.
Since they were highly skilled and they knew it, Ressler and his partner Goldenberg created a brand developing company and recruited former Alena members to join. The two partners held a brainstorming session aimed at sharpening the team members in Adam’s lounging area. The brand building enterprise was reborn fourteen days later. The first product Ressler created was DERMSTORE, an online cosmetics and skin care marketplace. After two years of dealing in the cosmetics industry, Don Ressler launched a weight loss Company named SENNA and hired Dr. Alan Hirsch for product development while appointing Brett Brewer as the chief executive officer for Intermix. Under his leadership, Ressler ensures that Intelligent Beauty does not release its profit statement although it is said that the two new companies, SENNA and DERMSTORE are highly profitable.
In 2008, the company received a donation of $43 million from Technology Crossover Ventures after two years of consistent service delivery. According to Ressler, people are always known for their abilities to spot trends and develop them into industry-leading brands. His passion for fitness led him and his wife to launch Fabletics brand, sports apparel, in 2013. By leveraging their commerce business model, Fabletics can provide fashion forward athletic wear at half the competitor’s price. The co-founder of Fabletics, Kate Hudson, played a core role in influencing the brand image. JustFab Inc transformed to TechStyle Fashion Group, a leading online fashion retailer that sells handbags, jewelry, denim, and shoes. The history of TechStyle involves Ressler teaming with Adam Goldenberg in 2010 to appoint Kimora Lee Simmons as President and Creative Director in 2011. Under the leadership of Ressler, TechStyle operated under the name of JustFab and received a donation of $33 million from Matrix Partners.
About Ressler’s Mission
Ressler is a successful entrepreneur ranking top in the fashion industry. He is the co-founder of Fabletics, the now JustFab Inc. He is responsible for the millions the company bagged over the years according to Hollywood news.
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