Doe Deere is the founder and creator of Lime Crime Cosmetics which was launched in 2008. The Lime Crime Cosmetics range is for those individuals who are looking to express themselves unapologetically. The brand is all about its customers freedom. Freedom is given when customers can express themselves in a way that is unique to them and the way they wish to do so. Lime Crime cosmetics mainly caters to those looking for thrilling colors.
Doe Deere was born in Russia but soon moved to the United States where she grew up in the city of New York. The idea for the launch of Lime Crime came to Doe Deere when she could not find colors that went well with her clothes that she was manufacturing and selling on the internet through the Ebay Platform. The Lime Crime cosmetics range took a radical approach when in 2009 they launched the first line of crazy lip colors called the Unicorn Lipsticks. In 2012 Lime Crime went on to launch Velvetines which was the start of a very popular trend. Matte to liquid lipstick trends were very popular at the time.
The main focus for Doe Deere and her cosmetics line was to be cruelty free from its inception as well as vegan. The complete range was formulated to meet these vegan standards in 2012 in order to be true to the customers and those vegan conscious. Doe Deere is very involved in every step of the development and creation of her products. She has her Unicorns in vision which provide her with the necessary inspiration. Doe Deere is very well known in the beauty community because she has taken her idea and run with it which has inspired many other women around the globe to pursue what they are passionate about. Doe Deere tries to encourage other women entrepreneurs to walk a similar path that she has taken. Simply by being brave and going after her day dream, Doe Deere was able to create this inspiring line of animal friendly and vegan cosmetics.
The name Lime Crime came about purely by accident when Doe Deere was trying to register a name for her line of clothes she was selling on Ebay. This handle was available and it rhymed with her favorite color lime green so the name was absolutely perfect and has since stuck. The name has stood for color revolution.