At the age of 12, Adam Goldenberg never knew that one day he would become a business icon in the United States. At this time, he was just a boy who was trying his hands on what he loved to do best in technology. By the time Adam was 15 he had started Gamer’s Alliance, a site that advertises online gaming joints.
Since Goldenberg wanted to dedicate most of his time to technological innovations, he dropped out while he was a sophomore. He needed a lot of time to do what he enjoyed most. His company, Gamer’s Alliance quickly became popular among young people who loved gaming, which attracted the attention of Intermix Media. He joined Intermix Media and was subsequently elected to the post of COO at 19. He became the youngest person to hold such a big office in a publicly traded company in the United States.
At Intermix, he was in charge of the daily operations of the business, especially in the fashion department. While working in Intermix Media, he met his long-time friend and business partner, Don Ressler. The two discovered that they shared common ideologies and goals in life. In a round-table discussion at Adams house, they contemplated on starting a business. This is the time Intelligent Beauty was born.
Intelligent Beauty began as an e-commerce incubator in fashion and later expanded to become a health and beauty market leader with several brands under its portfolio. They also conceptualized on an idea of creating social interaction and linking it with a new shopping experience.
The two businessmen prepared to make major changes to the company to actualize their goals. The changes featured a new platform and well-trained beauty, and fashion consultants and designers. They also decided to make a complete overhaul of the subscription system and come up with a new one that would make it easier to manage their growing customer base. Their expansion attempts attracted Kimora Lee Simons, a fashion icon with jewelry shops spread across the country. Intelligent Beauty became JustFb as a result of the changes.
With Don Ressler and Goldenberg at the height of managements, JustFab quickly became a fashion sensation with millions of clients flocking its stores. The company now has more than seven million customers from different parts of the world. It is now a major fashion shop worth billions of dollars. All these could not have been possible were it not for the brilliance and innovative mind-set of Adam Goldenberg and his business partner Don Ressler.
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