Following the Rise of EOS Lip Balm in an Outdated Market

A few years ago, lip balm was considered a fairly boring and unappealing product. Exciting and fashionable would never have been used to describe the outdated designs that plagued the lip balm aisle at convenient stores. Instead, this product was designed solely for pragmatic reasons. Sanja Mehra and Jonathan Teller, the founders of the Evolution of Smooth, were able to transform lip balm into something that could be interesting and fashionable.

EOS’ new line of lip balm helped to redefine how this product was viewed. The new design and philosophy behind the product created a new understanding of the possibilities of this item. First and foremost, EOS decided to target women specifically as they already comprised a vast majority of the lip balm customer base. Even though lip balm was treated as a unisex product, it was used primarily by women as a part of their makeup regimen.

With their target demographic in mind, EOS set out to create a design that would be appealing to use. They wanted women to enjoy applying their lip balm without worrying what others would think. After considering many different designs, Teller and Mehra decided on a sphere shape. This design felt good in the hands while still remaining functional. They also paid special attention to the colors and flavors of their lip balm.  https://well.ca/brand/eos-evolution-of-smooth.html

After successfully placing their product in large retailers and online stores eBay and Amazon, EOS focused their energy on marketing. Understanding their audience to be millennial women, Mehra and Teller were very strategic about their strategies. They were able to convince Britney Spears and Miley Cyrus to feature EOS lip balm in their music videos. As a majority of millennials use social media, EOS collaborated with popular social media icons to advertise their new line of lip balm. EOS also established an impressive following on Facebook and Instagram with millions of followers.

For more info, visit the Evolution of Smooth.ca website.

Eric Lefkofsky Uses His Success to Improve His Community

Eric Lefkofsky is the co-founder and CEO of Tempus, a company focused on using genomic data in a clinical setting. The overall goal is to allow each new patient to benefit from the experiences of those who came before them. Physicians are able to use collected data to find the best strategies for future treatments.Tempus helps doctors personalize cancer treatment for their patients by collecting and analyzing data from clinical studies on other patient’s outcomes using similar strategies. They recently started working with Duke University School of Medicine on a new program to better treat brain cancer. Tempus will provide molecular sequencing and other data analysis for glioblastoma patients in the study at Duke.

Eric is also the co-founder of Lightbank, a venture capital fund that specializes in investing in disruptive technology. He currently serves as a managing director of Lightbank. The company helps young entrepreneurs make their ideas come to life. He is also the co-founder and Chairman of Groupon, a global e-commerce business. He is a co-founder of Uptake Technologies, a predictive analytics platform provider.Lefkofsky along with his wife Liz are co-chairs of the Lefkofsky Family Foundation. The foundation supports many organizations and initiatives within the communities they serve. He is a Trustee of Lurie Children’s Hospital in Chicago. He is also a supporter of The Art Institute of Chicago, World Business in Chicago, and The Museum of Science and Industry.

Eric is an adjunct professor at the University of Chicago. He is Chairman of the Board of Trustees at Steppenwolf Theatre Company. He wrote “Accelerated Disruption: Understanding the True Speed of Innovation.” He is a graduate of University of Michigan and received his law degree from the University of Michigan Law School.Eric Lefkofsky has had many successes in his life and has used his success to help others in need. He says that in business it’s critical to see what motivates other people, because this is what business motivation is all about. He believes that when we all start having more empathy for each other the world will become a much better place.

Sawyer Howitt: Portland Racquetball Star

Portland native, Sawyer Howitt is an up and coming racquetball star. Playing out of the Racquetball Club in Portland, Howitt is a name to watch in the world of Racquetball. Although his most significant experience in Racquetball thus far has been in the Oregon State High School Championships, Howitt has positioned himself to be in the national discussion when it comes to Racquetball. The son of Meriwether group CEO and Founder David Howitt, Sawyer Howitt is a Portland Racquetball Star and a name to watch in the future.

Use of Immunosuppressive Therapy in Treating Multiple Sclerosis (MS)

Multiple Sclerosis is an autoimmune disease in which the immune system attacks the central nervous system. It is characterized by symptoms such as motor and speech difficulties, weakness, fatigue, and chronic pain. The most common form of multiple sclerosis is relapsing-remitting MS, characterized by periods of mild or no symptoms inter-sped with symptoms flare-ups or relapse.

National Institute of Allergy and Infectious Diseases, which is a part of the national institute of health sponsored a trial known as HALT-MS. The trial tested the safety, efficacy, and durability of high-dose immunosuppressive therapy followed by transplantation of a person’s blood-forming cells (HDIT/HCT) in treating MS. The trial treatment aims to suppress active disease and prevent further disability by removing disease-causing cells and resetting the immune system.

The final results of a five-year trial conducted on 24 volunteers aged 26 to 52 years with relapsing-remitting MS showed that 69 percent of participants survived without experiencing progression of disability, relapse of symptoms or new brain lesions. Notably, they did not take any MS medication after undergoing the therapy.

These extended findings suggest that one-time treatment with HDIT/HCT may be considerably more effective than long-term treatment with the best available medications for people with a certain type of MS. It can also induce sustained remission of relapsing-remitting MS.

About Dr. Gopal Vasishta

Dr. Gopal Vasishta is a practicing neurologist based in Voorhees, New Jersey. He studied at the Government Medical College, graduating with a medical degree in 1979. Upon his graduation, he joined the Boston City Hospital to pursue his residency.

Dr. Shiva Gopal Vasishta has over 38 years’ experience in neurology and psychiatry. He associates and is affiliated with Kennedy University Hospital. He also participates in the Medicare program. Currently, Dr. Gopal Vasishta practices at Eastern Neurodiagnostic Associates and accepts some insurance plans, including Aetna, Horizon Blue Shield, and Medicare.

Brian Bonar Management and Investment Portfolio

Brian Bonar is a highly successful investor and investment manager based in San Diego, California. According to his LinkedIn account, Bonar’s skills set and endorsements span a wide spectrum; they include Strategy, Mergers and Acquisition, Management, Venture Capital, Consulting, Recruiting and Private Equity.

He is currently the Chairman and CEO of Dalrada Financial Services Company and Trucept Inc and is the Founder and Managing member of AMS outsourcing.

Bonar was appointed the CEO and Chairman of Dalrada Financial Services Company in June 1999, a position that placed him in charge of Sales and Management Strategy. He assumed the position of CEO of the San Diego based PEO, Trucept in June 2011.

The firm is focused on providing temporary staffing services and insurance products and services. The other positions he has held in the past include that of President, Vice President, Sales Manager, Director of Engineering and Procurement Manager of various companies.

Bonar was appointed the President of Allegiant Professional Business Services in February 2008 and served for 2 years until January 2013. He was charged with overseeing sales and marketing of the company’s insurance products and strengthening relationships through outreach.

At Itec Imaging Technologies, Brian Bonar served as VP of Sales from October 1995 to October 1991. He was responsible for developing and maintaining relationships with printer companies from Asia.

He also held the position of VP of sales and marketing at Rastek Corporation from June 1989 to August 1993. While serving at Rastek, Bonar was responsible for overseeing the sale of printing technology across the world.

Before joining Rastek Corporation, Bonar was the Director of Engineering at QMS for a solid 4 years and 3 months. He was tasked with overseeing a team of highly trained software and hardware engineering numbering about 100.

Bonar’s first serious engagement in corporate management circles came in April 1969, when he was appointed the Procurement Manager of IBM. He was responsible for outsourcing motherboards for IBM computers. He served in this position for 16 years until March 1985. Bonar also runs a successful restaurant chain in San Diego.

According to the Crunchbase, Bonar is the owner of the highly successful Bellamy’s restaurant that offers a fine dining experience in the San Diego Metropolitan Area. In line with his long term growth strategy, Bonar acquired a 144 acre property in the same area.

He has successfully transformed the property into a world class 4-Star accommodation and restaurant. Besides holding a string of management portfolios and restaurant investment, Brian Bonar is also keen on promoting education, retail businesses and real estate investments.

In terms of education, Bonar holds a Bachelors Degree from The University of Strathclyde and a Masters in Business Administration and PhD from UK’s Staffordshire University.